Web Analyst Digital Marketing
dla
UBS
/ Wrocław
Your role
Are you digital-oriented? Would you be interested in web analytics and analysis of improvement potential of our Websites? We are looking for a Web Analytics Expert for the following tasks:
concept design and creation of performance-oriented KPI’s analysis of our Websites (e.g. ubs.com), microsites and online campaigns
ongoing online market and competitor supervision, customer structure analysis and creation of business cases with top management attention
conduct customer journey analysis and testing (A / B and multivariate) in order to optimize our Websites
innovative development of our web analytics systems, reports and databases in partnership with our system providers and marketers
close collaboration with our online marketing, inventory, development and conversion optimization teams as well as with external agencies and partners
Your team
You work in the Online Marketing team for UBS Switzerland in Wroclaw. The team has been awarded with the “Digital Marketer of the Year” award in 2015.
We are responsible for all online marketing activities from the Website through award winning campaigns, search, e-mails and social media. Our goal is to strengthen and expand the role of UBS as the leading multicultural bank in Switzerland
Your experience and skills
You have:
successfully completed university studies (economics, computer science, business informatics, mathematics with a focus on statistics and/ or similar studies related to e-Commerce
3+ years of professional experience in web analytics, typically in e-Commerce company or a financial services provider
excellent analytical, conceptual and creative skills
very good knowledge of Adobe Analytics, knowledge of SAS Sitetracking as additional asset
basic knowledge of HTML and JavaScript
very good knowledge of English (written and oral), German as additional asset
You are:
process-oriented and have fun building and optimizing new processes within the organization
ambitious and continuously pursue topics and further developments
analytical and innovative
team player
About us
Expert advice. Wealth management. Investment banking. Asset management. Retail banking in Switzerland. And all the support functions. That’s what we do. And we do it for private and institutional clients as well as corporations around the world.
We are about 60,000 employees in all major financial centers, in almost 900 offices and more than 50 countries. Do you want to be one of us?
What we offer
Together. That’s how we do things. We offer talented people around the world a supportive, stimulating and diverse working environment. We’ll value your passion and commitment. And reward your performance.
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Wyświetlona: 4205 razy